Marketing & ad agencies
Print runs are permanent. Campaigns are not.
You do not get to reprint 40,000 pieces because the client changed the landing page two days after they went out.
What people in your position put a code on
- Direct mail and inserts
- Out-of-home and event signage
- Packaging and point of sale
A static code welds one URL to a print run. Every late change becomes a reprint conversation with the client.
Repoint the destination whenever the campaign moves. The artwork you already shipped keeps working.
Per-code scan counts by day and device tell you which placement earned its cost — the number a client actually asks for.
Worth knowing
Folders keep one client's codes apart from another's, and from the Pro plan up you can put the client's logo in the middle of the code.
Your codes keep working if you stop paying. They keep counting scans, too. We are not going to hold a sign in someone's yard hostage.
What a lapse does change: you cannot make new codes, and you can only repoint your first five. The rest keep pointing wherever they point today.